X
Kan Public Broadcasting: Smart User Experience During the World Cup with an Advanced AI Agent
Blog
Min readBackground
During the FIFA World Cup, Kan Public Broadcasting faced the challenge of delivering a personalized, accessible, and real-time digital content experience to millions of users. In a world where audiences expect immediate and accurate answers, a smart solution was required to make a vast ocean of sports data and statistics available through a natural, conversational experience.
As part of peax ideo project we developed, Kan’s official AI Agent – “Pele” – was integrated into the website and mobile application. Powered by Google Gemini, the agent serves as an interactive football encyclopedia. From planning through full production deployment, the entire project was designed, developed, and implemented in record time, achieving a Time to Market of less than one week.
The initiative led to an increase in user engagement, delivered real-time value to users, and demonstrated how the effective implementation of Generative AI (GenAI) can elevate digital products.
Short Time to Market
The solution had to be designed, developed, tested, and deployed within just a few days before the World Cup kickoff.
Delivering a Natural User Experience
Avoiding generic, “robotic” responses while creating a smooth, intuitive, and engaging conversational interface.
Handling Peak Traffic
Building a stable and secure solution capable of supporting hundreds of thousands of concurrent users during live matches.
The Solution
Development of a Smart AI Agent
Implementation of "Pele" – an intelligent chat component powered by Google Gemini that understands the data and provides immediate answers to every question.
Agile development
A flexible product architecture enabled the project to move from planning to production in a short time period.
Personalized conversational experience
A user-friendly chat interface (located in the bottom-right corner of the platform) that creates an engaging and interactive browsing experience.
Future-ready technology foundation
Establishing a robust application framework that enables AI Agents to be deployed across additional products quickly and efficiently.
The Results
- Reduced Time to Market: From concept to a stable production environment in a short time period.
- Increase in User Engagement: The AI experience encouraged users to return to the website and increased overall session duration.
- Full Scalability: The platform successfully handled peak traffic of hundreds of thousands of concurrent users during the tournament's most intense moments.
