Systems Report “All Clear” While Millions Are Lost: Peax’s Answer to the Enterprise Monitoring Blind Spot

The Data Division of Peax (formerly EMET), a market leader in data infrastructure, monitoring, and observability, is expanding its operations with the official launch of a dedicated business unit: Peax Observability. This new division will help enterprises and financial institutions maximize the value of their existing monitoring platforms, correlate technical data with business metrics, and transform operational data into real-time actionable insights.

The initiative is launched in collaboration with Peretz Shamir, an international expert and founder of the boutique firm Nitur-Tech, which has profoundly disrupted the local expert services market and built a stellar reputation. Shamir previously managed complex monitoring architectures for global financial giants in London, including Goldman Sachs, Deutsche Bank, and HSBC. Recognizing the immense value of his proven methodologies, Peax established this unit to provide local enterprises access to the elite engineering precision, proven frameworks, and deep experience of world-class observability leaders.

The launch comes amidst the surging complexity of enterprise tech environments. The accelerated shift to the cloud and the integration of AI tools, alongside continued reliance on legacy systems, have created highly distributed architectures where holistic monitoring of business and IT services is a formidable challenge. Enterprises that have completed their digital transformation and invested heavily in data platforms now face a new hurdle: the optimization phase. Despite the rapid global evolution of monitoring technologies, the local ecosystem still exhibits a lack of maturity in executing these capabilities effectively. Out-of-the-box deployments fail to provide a complete picture, leaving the market eager for surgical engineering capabilities that directly link technical data to actual business impact and the bottom line.

Many organizations report a recurring paradox: monitoring systems display a perfectly healthy picture of infrastructure and applications, while end-users simultaneously experience latency, disruptions, or failures in critical business workflows. Technical teams see a “green” system, yet customers are actively abandoning checkout or service processes. According to Google, 53% of users abandon a mobile site if it takes longer than three seconds to load, while Akamai research indicates that a mere one-second delay can reduce conversion rates by 7%. Furthermore, Gartner notes that organizations utilize less than 35% of the capabilities within their existing monitoring tools, largely due to a lack of engineering expertise and “tool sprawl” caused by multiple disjointed systems failing to provide a single source of truth.

The result is a widening gap between technology investments and the actual business value derived from them. Even as investments by enterprises and financial institutions in data and IT operations platforms reach all-time highs, the cost of hidden outages continues to soar. According to recent studies by Splunk and Forbes, the cost of downtime for Global 2000 companies averages $15,000 per minute, accumulating to roughly $95 million annually per company. Beyond immediate revenue loss, technological failures can severely damage brand reputation, plummet stock values, and incur hefty regulatory fines. For instance, the UK bank TSB suffered a £48.6 million fine and took a £366 million operational hit following a massive IT systems failure.

Peax Observability is engineered to provide organizations with a unified view of system performance and its direct impact on business continuity. The solution encompasses the organization’s entire value chain: from service availability and application performance to user experience and rapid root-cause isolation, all aimed at drastically reducing detection and resolution times. Beyond the technological aspect, the primary focus is bridging the gap between IT operations and the business side. This ensures that technical teams, C-level executives, and business units rely on a single source of truth, understanding in real time exactly how system performance drives sales, service, and critical workflows.

Peretz Shamir, widely recognized as a leading authority in the Observability space, spent years in London directing monitoring and observability initiatives for the world’s largest financial institutions, including Goldman Sachs, Deutsche Bank, and HSBC. Building on this success, he founded the expert firm Nitur-Tech in Israel, following the establishment of its London-based parent company, The Monitoring Shop, where he deployed monitoring solutions across highly complex, heavily regulated environments. Notably, one of the projects he spearheaded at a major UK bank was showcased by Cisco’s AppDynamics as a prime example of large-scale enterprise implementation.

Peax (TASE: PEAX) is one of Israel’s leading and longest-standing technology and professional services companies. Formerly known as EMET Computing, the company has specialized for over 40 years in the development and implementation of end-to-end technological solutions within complex enterprise environments, spanning software, infrastructure, data, cybersecurity, and AI. Over the years, Peax has expanded both organically and through strategic acquisitions, now encompassing over 20 subsidiaries and employing approximately 1,700 professionals. The company serves more than 1,500 organizations across all sectors in Israel, including major banks, insurance companies, government ministries, defense entities, and high-tech enterprises, acting as a strategic partner to around 50 of the world’s leading technology vendors.